In recent years, the generative artificial intelligence represented by ChatGPT and Sora not only changes human thinking but human life as well. As a technology of externalizing human mind, generative artificial intelligence relies on human beings for its existence, but it also demonstrates capability of selflearning and deep thinking, drawing academic attention to human subjectivity once again. However, the risk of capital and technological logic overrides human logic does exist in the use of artificial intelligence, as is manifested in the weakening of human deep thinking, the dull passivation of human emotions, the alienation of human labor etc., which in turn lead to the imbalance between technological development and social progress. To restore the superiority of human logic over capital and technological logic with Marxist materialist conception of history as guidance is the basic logic to face the challenges of generative AI to human subjectivity as well as the only way to coordinate technological development and social progress. The concrete paths for avoiding the human subjectivity risks brought by generative AI include: giving full play to the advantages of the socialist system to dissolve capitals domination of social relations, leading the manmachine symbiosis to dissolve technological dominance over human being, and defining the boundary between man and machine to abide by the priority of human logic.

As an emerging digital medium, filters have created a new construction pattern in image language. Their emergence asserts the evolution of media visual language in the digital field and reveals a new form of infrastructure in the digital society. The emergence of filter “programming” resulted from the symbol generation mechanism and is exercising influence on contemporary media aesthetic culture. The mechanical properties have made filters “programmed” since their inception, which in turn affects the current image language and personal behaviors, and filters have evolved from mere visual tools to decisive media tools. So, to use filters reasonably, it is necessary to further strengthen the supervision while encourage the online platforms to uphold value rationality on the one hand, and to cultivate the creative soil, explore traditional cultural aesthetics, and give users more aesthetic choices on the other.

Digitization of services trade is the main driving force behind the development of global services trade at present, but the barriers along with the digitization have become a notable obstacle to services trade. Based on the data of services trade of 13 RCEP countries, who are supplementary to each other economically and show great potentials in cooperation,  from 2014 to 2021, this paper uses gravity model to analyze the impact of RCEP countries digital services trade barriers on Chinas services exports. The results show that the RCEP countries digital barriers have a suppressive effect on Chinas services exports; the expansion of the heterogeneity of bilateral trade services supervision will enhance the suppressive effect. A detailed study of the RCEP provisions reveals that the effective implementation of these provisions reduces in a sense the digital services trade barriers. However, it should be noted that the RCEP agreement places greater emphasis on the balance between flexibility and high standards, and it falls short of the stricter free trade agreements like CPTPP. Therefore, to overcome the trade barriers and raise its services export competitiveness, China should constantly close the gap between its domestic services trade rules and RCEP ones, strengthen the free trade agreement negotiations with its trading partners, and benchmark against CPTPP to bring out a “China proposal” in line with its national conditions.

In the joint resistance of the whole nation, the people of all ethnic groups in China, whether in the CPCcontrolled areas or the guerrilla areas, or on the front lines or the Kuomintangcontrolled areas, fought against the Japanese invaders with one heart, and shared the same destiny so that the War of Resistance Against Japanese Aggression was finally won, and the consciousness of the Chinese national community was greatly sharpened and sublimated. The true awakening of the modern Chinese national community consciousness manifests itself the following aspects: The consciousness of the Chinese national vanguard awakened the national salvation consciousness of the Chinese national community; The consciousness of the great unity of the Chinese nation strengthened the national identity and patriotism, and demonstrated the cultural consciousness of the Chinese national community; The consciousness of great unity among the Chinese nation has forged the cohesion of the Chinese nation and demonstrated the historical consciousness of the Chinese national community; The consciousness of the Chinese nation as a big family has enhanced the sense of a community with a shared future for the Chinese nation, demonstrating the overall consciousness of the Chinese nation as a community.

In the digital age, digital technology has given new vitality to the red culture. Empowering ideological and political education with digital red cultural resources is an important way to promote the high-quality development of ideological and political education in Chinese universities as it can broaden the scene, deepen the content and enhance the effectiveness of ideological and political education. But there are still many practical concerns regarding the empowerment of ideological and political education in universities with digital red cultural resources, manifested in the need to strengthen the utilization and integration of technological resources, maintain the historical authenticity of content and the depth of education, and balance the traditions and innovations in teaching. To solve the problems, we can optimize the approaches from such aspects as building a “regional collaboration+digital sharing” red cultural resource platform, creating a “big ideological and political course+diversified co-construction” digital education ecology, driving the “three-dimensional empowerment+graded training” digital education subject, and constructing a “precise evaluation+dynamic optimization” digital evaluation mechanism to effectively enhance the pertinence and effectiveness of digital red cultural resources' empowering ideological and political education in universities.

Based on the interprovincial Panel data from 2006 to 2023 and the STIRPAT model, this paper uses the spatial Panel data model to explore the mechanism of how artificial intelligence achieves regional reduction of carbon emission through digital empowering. The results indicate that artificial intelligence increases carbon emission due to its consumption of a large amount of electricity in its development and application while it reduces carbon emission by the improvement of factor allocation efficiency in various fields brought about by technological innovation. A further analysis reveals that the wide use of artificial intelligence in industries accelerates industrial optimization and upgrading, which in turn enhances the carbon reduction effect, and effectively offsets the negative impact on environment, and does achieves the ultimate carbon reduction through artificial intelligence empowering. The decomposition results of spatial effects show that artificial intelligence not only promotes industrial optimization and upgrading to achieve emission reduction goals, but also effectively transmits the reduction effect to related regions along the chain, creating conditions for regional carbon reduction goals.

In the goal of carbon neutrality, sustainable entrepreneurship will become an inevitable trend for the development of new ventures. Yet as the survival and development of new ventures are constrained by various factors, their mission valence is of great significance in overcoming these constraints. Based on the Triadic Reciprocal Determinism, this study constructs a moderated mediation theoretical model, focusing on exploring the mediating roles of entrepreneurial bricolage and team cognitive flexibility, while introducing digital technology as a moderating variable. The results show that mission valence has a facilitating effect on sustainable entrepreneurial behaviors, entrepreneurial patchwork and team cognitive flexibility for new ventures; both bricolage and team cognitive flexibility play a partial mediating role in the influence of mission valence on sustainable entrepreneurial behaviors of new ventures; digital technology use has a positive moderating effect on the relationship between mission valence and bricolage and team cognitive flexibility. The study reveals that new entrepreneurs should actively use mission valence to improve bricolage, enhance team cognitive flexibility, and better utilize digital technology to achieve sustainable entrepreneurial development.

As early as in the new democratic revolution, the CPC has established a correct view of the history of the Chinese nation. The overall historical view of the Chinese nation, the historical continuity view of the Chinese nation, the driving force view of the Chinese nations development, and the dialectical historical view of the Chinese nations pluralistic integration constitute the main content of how the CPC views the history of the Chinese nation and analyzes the historical development context of the Chinese nation. The CPCs historical view of the Chinese nation has gradually developed with the continuous promotion of the Chinization of Marxist national theory, the continuous development of Chinese revolutionary practice and the deepening of the CPCs understanding of the history of the Chinese nation, and finally took shape during the War of Resistance Against Japanese Aggression when the Chinese nation was facing an unprecedented crisis .

The ongoing evolution of digital technology plays a pivotal role in enhancing human life quality and driving economic and social development. Nevertheless, the proliferation of digitalization has not yet benefited all societal segments, resulting in a digital divide, with the challenges faced by the digitally disadvantaged groups being particularly pronounced. To ensure that these groups can equitably access and utilize digital technology and information resources through digital education, thereby enhancing digital literacy and narrowing the social digital divide, a theoretical framework for educational digital inclusion has been developed from the structural, relational, and cognitive dimensions of social capital. It is found that empowering the digitally disadvantaged groups through digital inclusion in education requires enhancing the accessibility of educational digital resources, diversifying the subjects collaboration, and comprehensively increasing the digital awareness. This objective can be effectively achieved through the implementation of customized policies, resourcesharing mechanisms, innovative inclusion funds, AIdriven training, and communal digital mentorship programs.

The theory of macrohistory provides a macroscopical perspective to examine the trajectory and historical contribution of Chinas rural collective economic development so as to grasp it comprehensively and predict its future trends accurately. We can study the traditional rural collective economic model in the planned economy period from the perspective of time and space, and find  that its formation and development had their specific historical logic and ensured the independent development of the Peoples Republic of China. We can reflect on the household contract business model in the market economy period from the perspective of development, focusing on the structural problem of balancing “unification” and “diversification” and the synergistic dilemma of efficiency vs. fairness. We can conceive the route of rural collective economic adaptation in the new development stage via borrowing from history and remodeling the structure of the new type of rural collective economy in which “unification” dominates and “diversification” supplements in order to move towards the “second leap”.

With the development of “Digital China” in the new era, digital attributes have gradually been incorporated into peoples social attributes, and such biometrics as faces, fingerprints and irises have become important information for personal identities. However, when biometric technology is widely used in the fields like social economy and public security, conflict between personal private rights and national public rights arises due to the tension between the protection of personal biometric information and the protection of national interests. So how to deal with the relationship between personal rights and interests and public interests has become a thoughtprovoking problem to be solved urgently. In order to ensure the fair use of personal biometric information in the context of digital human rights, it is necessary to clarify first the legal attributes of personal biometric information, and then establish the criteria for the fair use of personal biometric information in China and gradually build a corresponding system to protect the legitimate rights and interests of citizens in accordance with laws so as to realize the balance between scientific and technological innovation and human rights protection.

As new pollutant governance has emerged as a new priority in ecological and environmental protection, although the formulation of regulations on environmental risk management of toxic and hazardous chemicals has been clearly stipulated in the current policies, in the context of compiling an ecological and environmental code, new pollutant governance should be incorporated into the code to establish a coherent and coordinated legal system. The codification of new pollutant governance needs to be based on scientific knowledge and adhere to the principle of risk prevention to form a comprehensive governance system by integrating the existing systems and formulating specialized regulations as content support. Meanwhile, it is necessary to clarify the relationship between regulation and code, define the stylistic and structural positioning of new pollutant governance within the code, and establish a systemic framework centered on public health and grounded in the principle of risk prevention. By comprehensively applying dynamic risk management and control mechanisms, fullprocess safeguard measures, and diversified regulatory instruments, a scientific and systematic governance model will be formed to provide longterm legal safeguards for the prevention and control of new pollutants.

With the increasing human maritime activities, public health issues at sea have become increasingly acute, leading to impediments to collective action in global ocean governance. The concept of the “Maritime Community with a Shared Future” has emerged as a key to scientifically restructuring the governance system for maritime public health security, owing to its governance attributes that effectively address the diverse governance needs and its institutional attributes that integrate the multilevel normative systems. However, constrained by such factors as global maritime governance deficits, proliferation of nontraditional security threats, accelerated transformation of maritime governance rules, and implementation gaps in public health governance regulations, the practice of maritime public health governance under this concept still faces realworld challenges including disordered international cooperation, complex security risks, insufficient compliance effectiveness, and rule coordination obstacles. To this end, China must focus on the dual core of governance and institutions, take the “Maritime Community with a Shared Future” as its fundamental guiding principle, promote the holistic governance consensus and the innovation of governance mechanisms in the international community, and enhance the effectiveness of maritime public health governance through such pathways as improving foreignrelated rule of law and deeply engaging in the development of international rule of law.

As a responsible major developing country, China has creatively proposed the concept of building a community with a shared future for mankind, offering the Chinese wisdom for meeting the global challenges in the context of profound changes. The “Three Global Initiatives” aim to solve the global development problems, eliminate international security dilemmas and promote exchanges and mutual learning among civilizations. They not only are an important manifestation and vivid practice of the concept of a community with a shared future for mankind in the fields of world development, international security and human civilization, but also provide solid support for further promoting the building of a community with a shared future for mankind. On the new journey, China will continue to set an example, win global support for the “Three Global Initiatives”, persist in promoting new practices with new ideas, build and improve relevant cooperation platforms and mechanisms on the basis of dialogue and exchanges with all countries, formulate the relevant documents and establish projects in key areas for implementing the “Three Global Initiatives”, so as to better demonstrate its responsibility in building a community with a shared future for mankind.

In the context of climate change, the proliferation of “greenwashing” has triggered wholesale action against corporate actors for climate accountability. Typical lawsuits have emerged in judicial practice on behalf of consumers, investors, competitors, and governments about misleading publicity, false environmental marketing, and inaccurate disclosure of information. In the rule of law context of China, the experience of judicial precedents on commercial defamation can be applied by analogy to strengthen the definition of the legal attributes of “greenwashing” commercial speech. In the field of securities investment, the establishment of a “greenwashing” investment reliance relationship can be inferred by determining the causal relationship of the transaction, which can reduce the difficulty of proving “reasonable reliance” and “materiality”. In order to maintain the fair competition in the market, the establishment of prohibitive norms targeting at “greenwashing” can expand the application space of the AntiUnfair Competition Law. Moreover, it is necessary to improve the foreignrelated judicial construction to avoid the malicious litigation and jurisdictional disputes arising from the principle of extraterritorial longarm jurisdiction.

The Energy Charter Treaty (ECT) is a legally binding multilateral treaty covering energy investment, energy trade etc. However, in the renewable energy transition, ECT is born with such problems as overemphasis on investment protection, shortage of balancing provisions, and ambiguity in substantive clauses. As a result, it is unable to reconcile the conflicts between investment protection and climate governance, thereby triggering a series of climaterelated investment disputes. In recent years, the European Union has moved to modernize ECT, culminating in revisions to substantive provisions and perfection of climaterelated provisions. At present, the substantive provisions of Chinas existing IIAs are outdated and the climaterelated provisions are absent. So, as a major player in global energy investment, China faces escalating litigation risks as the investor as well as the invested. In the future, China, in line with its strategies, should borrow from the modernized ECT provisions to update its substantive investment regulations, construct a climaterelated provision framework for investment, and achieve synergistic alignment between investment regulations and climate governance objectives.

The new rural collective economy is the only way to comprehensive rural revitalization and common prosperity. In face of the coexistence of factor gaps and “dormant resources” in the development of the new rural collective economy, this study adopts the analytical framework of “dormant resources——identification and integration——industrial development” to reveal the operating logic of how to activate the resources through industrial development, which in turn helps develop the new rural collective economy, based on the cases of two villages, G and D, in Shanxi Province. The results show that factor gap is an important reason restricting the growth of the new rural collective economy; identifying comparative advantages, optimizing factor allocation and integrating internal and external resources are the key to awakening dormant resources and breaking through the bottleneck of rural collective economic development; village leaders are an important actor in identifying comparative advantages and promoting resource integration and advantage transformation. Therefore, it is necessary to unite both the internal and external forces to promote the development of rural industries and lay a solid foundation for the new rural collective economy on the basis of choosing a proper path of rural industry development.

The development of “gentrification” social space helps to promote the realization of common prosperity and the improvement of new urbanization. As the core policy tool for reconstructing social space, urban renewal is driving the “gentrification” process toward further development. Because it reshapes the spatial structure and social form of the cities, the acceleration of urbanization under the strategy of urban renewal provides an opportunity for the development of the “gentrification” social space as well as faces the risks and challenges of the differentiation and isolation of social space, the solidification of social structure, and the distortion of the “gentrification” process. Therefore, it is necessary to follow the overall idea of developing the “gentrification” social space via spatial reconstruction of gradient transfer, element coordination of industrial cluster orientation, and differentiated paths of spatial construction, to construct the practical approach and consolidate the material space foundation of “gentrification” social space, optimize the social service environment of “gentrification” development, and establish and improve the longterm mechanism for improving the quality of “gentrification” social space from the perspective of the trinity of “materialservicesystem”. And through the highquality development of the “gentrification” social space, we can finally realize the peopleoriented new urbanization and help achieve common prosperity.

The Third Plenum of the Twentieth CPC Central Committee set the continued improvement and development of the socialist system with Chinese characteristics and the promotion of the modernization of the national governance system and governance capacity the overall goal of further deepening the reform in a comprehensive manner. One of the important subgoals is to promote the modernization of the rural governance system and governance capacity with its key being rural governance innovation. By analyzing the 155 cases of local rural governance innovation, this study finds that the basic characteristics of Chinas local rural governance innovation are in such areas as Party building leading the construction of the governance system, activating the kinetic energy of governance through the sinking of resources, cultivating a civilized countryside by changing customs, and reshaping the order of the countryside through the application of the rule of law. Rural governance innovation is the result of the external stimulus of policy, the internal incentive of political performance, the solution of problems, the driving of digital technology etc. It will show four development trends: further deepening of cooperation and common governance under the leadership of the Party, further deepening of the practice of democratic consultation; further expanding the space of “microgovernance”, and further accelerating the transformation of digital governance.

International communication is an international information dissemination process that transcends national boundaries, with the nationstate as the basic unit and mass communication media as the pillar. The international communication of the concept of a community with a shared future for mankind aims at promoting world peace and development with the discursive image of “Chinas responsibility”, winning international recognition with the discursive concept of “Beauty and unity”, and gaining confidence in the discourse of “China program” on the international stage. At the present stage, we are faced with such dilemmas as  insufficient support for academic researches of international communication,  ongoing ideological and cultural conflicts with other countries, inadequate construction of Chinese discourse communication power, and basic restriction of economic benefit factors. To address these issues, it is necessary to enhance the comprehensive national strength to solidify the discursive foundation for international communication, improve the Chinese discourse system to strengthen the construction of international communication capabilities, and expand feedback channels to improve the evaluation system for international communication.

Strengthening the leadership of the Communist Party of China (hereafter the Party) is the core content of “improving the management system of social organizations”. The Partys leadership over social organizations has undergone four phases: creating social organizations and rivaling for leadership, reconstructing and controlling social organizations, empowering and guiding social organizations, and leading social organizations in each and every aspect. As a result, the unique Chinesestyle Partysociety relationship of “oneelement synergy”, reflects the historical logic of the Partys leadership of social organizations. The social organizations original roles and the risks embedded in the deviation of the roles prescribe the main content of the “oneelement synergy” type of Partysociety relationship and the functions of the Partys leadership of social organizations, as well as the theoretical logic of the Partys leadership of these organizations. The development of social organizations in China has entered the stage of qualitative improvement from quantitative growth. The improvement of leadership organizational system, the optimization of leadership channel system, and the advancement of the Party building work are the practical orientation of upholding and strengthening the Partys comprehensive leadership over social organizations in the new era.

The establishment of Xiamen Special Economic Zone, one of the earliest special economic zones in China, resulted from intergovernmental policy coordination, featuring distinct policies. The central governments strategic decisionmaking, careful guidance and policy support were the fundamental premise and strong guarantee for the establishment and early development of the Special Economic Zone while the Fujian local governments positive response to the central governments policy, policy refinement and reinnovation were the driving force for its establishment and development. The positive interaction between the central and local governments and the coordination of intergovernmental policies caused Xiamen Special Economic Zone to achieve fruitful results, establishing the unique development path of Xiamen Special Economic Zone and carrying out beneficial exploration for the adjustment of the centrallocal relationship in the early stage of reform and opening up.

National parks, as the “national treasures” of Chinas ecological civilization construction, urgently require toplevel legislative design. In the absence of central legislation, providing legislative protection for national parks through local legislation has become an optional legislative model as well as accumulates experience for central legislation. The current local legislation in national parks is caught in a dilemma of formalism, mainly manifested in the convergence of legislative models and the homogenization of legislative content. Such formalism is rooted in the unclear understanding of central and local powers in the field of national park legislation, as is manifested in the cognitive bias of central and local legislative values, the vague norms of central and local power allocation, and the risk avoidance of unified legal restrictions. Therefore, it is urgent to fully understand and leverage the value of local legislation, establish a dynamic adjustment mechanism for the division of central and local powers, and strengthen the correct risk prevention measures to alleviate the dilemma of formalism in local legislation on national parks.

The security exceptions in trade agreements permit parties to deviate from their obligations to protect essential national security interests. In practice, Western states, especially the United States, have increasingly invoked the security exception provisions to tighten domestic security reviews and impose unilateral sanctions, stressing their purely selfjudging nature, undermining existing multilateral frameworks, and crafting “new rules” within limited coalitions. WTO dispute settlement rulings have affirmed the justiciability of the security exceptions, delineated an analytical framework for their application, and established legal standards for what constitutes national security interests. In this context, China should adopt the holistic approach to national security as theoretical guide, advocate for multilateralism as driving force,and use jurisprudence to guide the construction and application of the norm to promote the building of a community of shared security and advance Chinas proposals to the improvement of the global security governance system.

Based on the survey data from 882 farmers in Jiangxi Province, this paper analyzes the impact and mechanism of nonagricultural employment on farmers enthusiasm for crop growing. It is found that firstly, nonagricultural employment has a significant inhibitory effect on farmers enthusiasm for growing crops—Nonagricultural employment not only reduces the probability of farmers planting double cropping rice, but also reduces the planting area of double cropping rice; secondly, agricultural socialized services on the whole can alleviate the adverse impact of nonagricultural employment on farmers enthusiasm for growing crops, and weaken the inhibitory effect on their planting behavior, and compared to laborintensive agricultural socialized services, technology intensive agricultural socialized services have a more significant positive moderating effect on the impact of nonagricultural employment on farmers rice growing; thirdly, nonagricultural employment has a more significant inhibitory effect on the enthusiasm of farmers with smaller business scales, higher levels of fragmentation, household heads over 60, and no agricultural skill training. So, we should vigorously develop agricultural socialized services, especially the technology intensive agricultural socialized services, lower the fragmentation of lands and continuously improve farmers enthusiasm for planting.

In the context of unprecedented changes in the world in a century, the change of international power balance and the deepening of the crisis of global governance objectively require that the current international order be reformed. The Global Development Initiative, the Global Security Initiative and the Global Civilization Initiative are the latest international public goods provided to the world by China to promote global governance and transformation of international order. This set of international public goods is endowed with strategic, collaborative and systematic nature, with both toplevel design and practical exploration. As far as the toplevel design is concerned, the “Three Global Initiatives” rectify the dominant logic of the international order by innovating the concept of statetostate interactions, reshape the generative foundation of the international order by innovating the mode of international interactions, and defuse the crisis of the malfunction of the international order by leading international interactions. They designate a reform program from concept to model and then to action to promote the revolution and operation of the international order for the better. As far as the practical exploration is concerned, the “Three Global Initiatives” focus on such governance problems as global development imbalances, security deterioration and value conflicts, and provide feasible paths and solid support for promoting the construction of a community of a shared future for mankind from the aspects of consolidating the material basis and security guarantees and strengthening spiritual ties.

Tertiary distribution is an important institutional arrangement for realizing the common prosperity of all people. Its connotation and characteristics predetermine the participation of multiple subjects and the support of rich carriers in practice. The connotation, characteristics and roles of social entrepreneurship are highly consistent with tertiary distribution, indicating that social entrepreneurship has the potential to become one of the subjects in tertiary distribution. The mechanism by which social entrepreneurship promotes tertiary distribution stipulates the full coordination of subjects, mechanism, objects and environment, including such measures as cultivating social entrepreneurs, expanding the volume and scope of tertiary distribution, optimizing tertiary distribution through model upgrading, boosting social and economic development by aiding the disadvantaged, and creating a benign environment for doing social good to achieve common prosperity. We must prepare in system, operational mechanism, culture and education for fostering social entrepreneurship to promote the development of tertiary distribution.

In 1949, how to handle the old news agencies and their editors and reporters in the liberated cities became a complex and important issue for the new regime with the progress of the Peoples Liberation War. After the liberation of Nanjing, the Communist Party of China took over and transformed all the news agencies and their personnel. Some of the agencies that did not meet the requirements of the new government were abolished and the new party newspapers and periodicals as well as regulations were established, thus a primitive centralized and unified news propaganda system being created and the dominance of the Communist Party of China in ideology being established. Such dominance laid the ideological and public opinion foundation for the social transformation and urban changes after taking over the city. The takeover and transformation of the news agencies in Nanjing was not only an important part of the CPCs cultural governance but also a microcosm of how the new regime guided the direction of the citys journalism and constructed the new democratic culture.

As the construction of teaching ethics becomes more institutionalized and standardized, moral accountability has gradually been widely used as a management tool to examine how teachers fulfil their professional duties. It is a must for the protection of the teacher identity that is the combination of duty, right and interest; it is an urgent need for the realization of educational values that cover all physical, mental and intelligent education; it is a principle of educational governance where emotion, reason and law are interwoven. However, there are problems in the effectiveness, criteria and methods in implementing moral accountability at present. So, to solve these problems, we must cultivate a rational scientific notion of moral accountability, promote the development of moral accountability into a system and build a faulttolerant and errorcorrecting mechanism to find the breakthrough paths for implementing teacher moral accountability .

Science popularization is an important mission of scientific and technical workers. In the allmedia era, digital technology has reconstructed the communication ecology, putting forward new requirements for the interactivity, emotionalization, and value identification of science popularization.  Using the interaction ritual chain theory to deconstruct the interactive ritual characteristics of science popularization in the allmedia era, the study finds that the challenges faced by scientific and technical workers mainly lie in three dimensions: subject collaboration, focus of attention, and value symbols. To better align science popularization with societal needs, science communication strategies in the allmedia era should be systematically optimized by enhancing emotional resonance, clarifying communication targeting, and reshaping value symbols, thereby improving the effectiveness of science popularization.