Chen Jianghua1, Xue Yingru2
Based on the survey data from 882 farmers in Jiangxi Province, this paper analyzes the impact and mechanism of nonagricultural employment on farmers enthusiasm for crop growing. It is found that firstly, nonagricultural employment has a significant inhibitory effect on farmers enthusiasm for growing crops—Nonagricultural employment not only reduces the probability of farmers planting double cropping rice, but also reduces the planting area of double cropping rice; secondly, agricultural socialized services on the whole can alleviate the adverse impact of nonagricultural employment on farmers enthusiasm for growing crops, and weaken the inhibitory effect on their planting behavior, and compared to laborintensive agricultural socialized services, technology intensive agricultural socialized services have a more significant positive moderating effect on the impact of nonagricultural employment on farmers rice growing; thirdly, nonagricultural employment has a more significant inhibitory effect on the enthusiasm of farmers with smaller business scales, higher levels of fragmentation, household heads over 60, and no agricultural skill training. So, we should vigorously develop agricultural socialized services, especially the technology intensive agricultural socialized services, lower the fragmentation of lands and continuously improve farmers enthusiasm for planting.