● Article
CUI Xiang-Fen-1, Li-Fang-2, Zhao-Guang-3
Based on the logistic regression model to analyze the influencing factors of demand intention for home and community care services for the elderly in rural Jiangsu, the results showed that educational level, number of daughters, policy awareness and regional factors had significant effects on the desire for old care services; number of sons and regional factors had a greater impact on the elderlys desire for care services; age, policy awareness and regional factors had a significant impact on the desire for mental care; age, individual health status and policy awareness has a greater impact on the demand of cultural and recreational services. So, we put forward four suggestions accordingly: firstly, we should provide proper home and community care services in line with regional characteristics and the needs of the elderly in rural areas to meet the “good life needs” of the elderly in rural areas; secondly, we should strengthen the policy propaganda of home and community care services for the aged in rural areas, so as to enhance the policy awareness and recognition level of policy; thirdly, we should strengthen the medical care function of rural community service centers, enhance the medical capacity of rural communities, and strengthen the medical guidance; fourthly, we should promote the development of highquality home and community care services for the aged in rural communities through regional coordination strategy.