Abstract：In this study, the entrepreneurial failure of college students is regarded as a common traumatic event, and the paper will explore the internal mechanism of posttraumatic growth of college students with entrepreneurial failure and its educational promotion strategies. The trauma of entrepreneurial failure will prompt college students to change their entrepreneurial cognitive evaluation, induce them to change their entrepreneurial attitude and personality factors, and lead them to change their entrepreneurial behavior. Individual physical and mental factors and environmental factors interact with and influence each other, and will jointly affect the posttraumatic growth of college students with entrepreneurial failure. Colleges and universities should implement cognitive intervention strategies step by step to construct the significance of entrepreneurial experiences; integrate emotional intervention strategies into the whole process to face up to the negative emotion of entrepreneurship; implement behavioral intervention strategies in classification to adjust and reshape the entrepreneurial intention goal; strengthen personality intervention strategies to continuously improve the positive personality quality; improve the psychological support system for entrepreneurship to optimize and promote the psychological environment for entrepreneurship; and introduce entrepreneurial failure education scientifically which can enhance entrepreneurial psychological capital and promote the posttraumatic growth of college students with entrepreneurial failure.
2020, Vol. 14 
