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| On the Connotation, Components and Sustainability of Competitive Edge --A Case Study of General Motor |
| 1. Business School, Hehai Universit, China ;2. Suzhou College |
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Abstract Competitive edge refers to the competitive advantage over competitors. It consists of two, or three, or four factors according to different theories. The two factors refer to low cost and differentiation. The three factors are supply, demand and economy of scale. The four factors include efficiency, quality, customer response and creation. The sustainability of competitive edge is subject to such factors as industrial environment, enterprise maintenance and creation. Competitive edge keeps changing. It may be lost over time, so its sustainability is the key.
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2010, Vol. 12 
