|
|
On the Connotation, Components and Sustainability of Competitive Edge --A Case Study of General Motor |
1. Business School, Hehai Universit, China ;2. Suzhou College |
|
|
Abstract Competitive edge refers to the competitive advantage over competitors. It consists of two, or three, or four factors according to different theories. The two factors refer to low cost and differentiation. The three factors are supply, demand and economy of scale. The four factors include efficiency, quality, customer response and creation. The sustainability of competitive edge is subject to such factors as industrial environment, enterprise maintenance and creation. Competitive edge keeps changing. It may be lost over time, so its sustainability is the key.
|
|
|
|
|
[1]Barney J B. Fim Resources and Sustained competitive Advantage [ J ]. Journal of Management, 1991, 17(1) :99-120.[2]CWL希尔 GR琼斯 孙忠 译.战略管理[M].北京:中国市场出版社,2007..[3]布鲁斯·格林沃德 贾德·卡恩 程炼 译.企业战略博弈[M].北京:机械工业出版社,2007..[4]徐二明著.企业战略管理[M].北京:中国经济出版社,2002..[5]迈克尔·波特.竞争优势[M].北京:华夏出版社,2005..[6]孙树杰.牛津新战略教程[M].北京:人民邮电出版社,2005.15-189.[7]张仁琪 高汉初.世界汽车工业--道路趋势矛盾对策[M].北京:中国经济出版社,2001.47-49.[8]蒋学伟.动荡环境中的企业持续竞争优势[J].经济管理,:.[9]陆奇岸.动态环境下企业可持续竞争优势的战略选择[J].工业技术经济,2004,23(5):61-64.[10]黄旭.战略管理:思维与要径[M].北京:机械工业出版社,2007.160-161.[11]乔治·S·戴伊 著 戴依 孟立惠 译.动态竞争战略[M].上海:上海交通大学出版社,2003.. |
|
|
|