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| City Image Communication in Chinese TV Serials and Competition of Cultural Soft Power |
| 1.Chinese Institute of Publish Scienc2.School of Journalism and Communication,Jinan University |
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Abstract Contemporary Chinese TV serials communicate city images via the production of TV programs featuring natural and human scenery,the production of TV serials portraying city life,the establishment of movie cities,the launching of film festivals,etc.so that a city＇s regional characteristics and cultural contents can be brought out,its image and fame enhanced,its cultural competitive edge sharpened,and its soft power increased.Attention should be paid to such problems as the difference between the real city and the one portrayed in programs,the contrast between the over-portrayal of city natural scenery and the shortage of city spirit,and that between the flooding of city image universalities and the loss of individualities in communicating city images via TV serials.
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| [1]朱华.城市发展人文价值不可忽视[N].经济参考报,2001-12-19(A4). [2]苏珊·朗格.情感与形式[M].北京:中国社会科学出版社,1986.. [3]孙家正.文化是城市生长的灵魂和生命力[J].决策探索,2007(10):51-52. [4]路易斯·芒福德 倪文彦 等译.城市发展史:起源、演变和前景[M].中国建筑工业出版社,2005.75. |
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2010, Vol. 12 
