The spread of Chinese culture is faced with many problems, such as the prevalent misunderstanding and prejudice in the West, the lack of cultural selfconfidence in China, and the deviation in the channels and direction of cultural communication in this changing world. In order to increase the worlds understanding and recognition of Chinas humanistic history and value system, and eliminate the existing misunderstanding and prejudices, it is necessary for us to strengthen the leading role of arts in the process of crosscultural communication of Chinese culture, carry out its artistic packaging and innovation, and use the “artistic” communication strategy to form a threedimensional structure of its worldwide identity. This strategy combines the visual, auditory, physical and other nonverbal systems to convey Chinese culture and aesthetic thinking to the world through the common expression system,disseminate Chinese culture and art concepts imperceptibly, provide new thinking and channels for the worldwide dissemination of Chinese wisdom and culture, and help with the comprehensive rejuvenation of Chinese culture.