Abstract:New media has promoted the dramatic change of meaning carrier and symbol system of literary and artistic practice. Icon symbols have achieved a technological leap from hand and machine drawing to digital drawing. The language has also changed from the physical form that can be read and written to the virtual form that can be operated and interactive. The language and icon symbols are mixed with each other; they are stitching and even being isomorphism to each other. As a result they have participated in the meaning construction of new media literature and art. In this context, it is necessary to carefully examine the literary and artistic practice in the new era. At the same time, it is also necessary to sort out the relationship between the construction, communication and acceptance of the linguistic symbols and the meaning of literary and artistic works. The blending of language and icon symbols promotes the transformation, crossover and integration of literary and artistic production and communication of new media. The text types such as “emoji package”, “perfomative icon” and “iconandtext structure” are important reference frames for the construction of new discourse paradigms in literary and artistic theory.
鲍远福. 新媒体文艺的跨媒介表意与传播范式研究[J]. 江苏大学学报(社会科学版), 2019, 21(5): 25-35.
BAO Yuan-Fu. A Study on the Crossmedia Representation and Communication Paradigm of New Media Literature and Art. Journal of Jiangsu University(Social Science Editi, 2019, 21(5): 25-35.