Abstract：The advancement of the integration of urban and rural development ushers in a good opportunity for the development of rural cultural industry, for this platform can facilitate the rural cultural industry to tap its own potential and optimize its innovation. In the process of integration, the rural cultural industry mainly targets the prosperity of rural culture, the protection of rural cultural ecology, the promotion of rural productivity, the speeding up of modernization and construction of new urbanization, and the construction of mainstream ideology of new rural culture. The current development of rural cultural industry is still constrained by many internal and external factors. It should develop in line with local characteristics and living environment. It should pay attention to innovation and sustainable development, strengthen policy supports and matching system building, and utilize the market to achieve a leap-frog style of development and find a development path with Chinese characteristics.
李明宇, 付艳丽. 城乡发展一体化背景下农村文化产业的功能定位及发展路径探析[J]. 江苏大学学报（社会科学版）, 2014, 16(1): 70-73.
LI Ming-Yu, Fu-Yan-Li. The Functional Positioning and Development Path of Rural Cultural Industry under the Background of the Integrated Urban and Rural Development. Journal of Jiangsu University（Social Science Editi, 2014, 16(1): 70-73.
2014, Vol. 16 
