Abstract：A trade name is the carrier of commercial reputation and therefore is a kind of asset, and a well-known trade name is a tremendous intangible one. However, China＇ s current laws and regulations fail to provide adequate protections over trade names, for they fail to define the legal status of trade names clearly, are short of special protections over well-known trade names and furnish inadequate effective remedies concer ning the conflicts among trade names, trade marks and other rights. The current tier management system over trade names limits the protection over trade names. Therefore, measures must be taken in order to perfect China＇ s legal protection system over trade names. It is not only the urgent demand of implementing the scientific view on development and constructing a harmonious society, but also the objective requirement of Chinese businesses＇ accommodation to the international market development and keeping in line with international treaties.
胡良荣 . 论我国商号法律保护的不足与完善[J]. 江苏大学学报（社会科学版）, 2010, 12(4): 60-64.
Hu Liangrong . Defects in China＇ s Legal Protection over Trade Names and Thoughts on Its Amending. Journal of Jiangsu University（Social Science Editi, 2010, 12(4): 60-64.
2010, Vol. 12 
