Abstract:Artificial intelligence (AI) is not only a technological phenomenon, but also a social one. The innovation of its technological tools and the empowerment of its technological means have brought a new paradigm and significant opportunities for the governance of university online public opinions, promoting the automation of online public opinion monitoring, intelligent judgment, and precise guidance. At the same time, the rupture and conflict between instrumental rationality and value rationality have also created potential dangers such as cognitive bias, distorted dissemination patterns and diverse risks, forming a severe challenge to university governance in the new era. Therefore, it is necessary to establish a new concept of scientific and rational governance of university online public opinions, construct an efficient and sensitive new paradigm of online public opinion governance, create a new pattern of university online governance with consensus, strengthen the organic integration of technological governance and scientific governance, and renew intelligent governance of university online public opinion.
吴奕. 人工智能时代高校网络舆情治理的机遇、挑战与对策[J]. 江苏大学学报(社会科学版), 2024, 26(04): 115-124.
Wu Yi. Opportunities, Challenges, and Countermeasures in University Online Public Opinion Governance in the AI Era. Journal of Jiangsu University(Social Science Editi, 2024, 26(04): 115-124.