It is an important task for network literature research to construct the evaluation standard of network literature in recent years. The existing evaluation criteria is vague in its positioning of network literature, or overemphasizes its entertainment function, or casts eyes on media rather than literature itself, or replaces aesthetic judgment with mathematical statistics. So, the construction of the evaluation criteria should understand the change of media, return to literature itself, attach importance to market influence, reevaluate ideological value, study the transformation of aesthetics, narrative and value of network literature, and construct a set of evaluation criteria based on literature but different from that for traditional literature.