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| Research on influencing factors of knowledge transfer performance in MOOC under virtual learning circumstances |
| XU Hailing, GE Shilun, WEI Xiaozhuo |
| (School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang 212003, China) |
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Abstract MOOC is a hot issue in education and academic circles. Teachers carry out teaching activities through the MOOC platform, and knowledge is transferred between teachers and students. Knowledge transfer performance is the lifeline of MOOC′s development. In this study, quantitative research was used to investigate the impact of knowledge characteristics, MOOC platform media, and characteristics of the knowledge output side and knowledge receiver on knowledge transfer performance in the process of MOOC learning. The research shows that the implicit and systematic knowledge has a significant negative impact on knowledge transfer performance; the complexity of knowledge, the characteristics of knowledge receivers, the coding ability of knowledge exporters and the operationality of MOOC platform have significant positive effects on knowledge transfer performance; the transfer willingness of knowledge exporters and the interface friendliness of MOOC platform have no significant effect on knowledge transfer performance. By analyzing the key influencing factors, this study puts forward targeted suggestions to optimize the knowledge resource structure of MOOC platform, break the barriers of knowledge transfer between teachers and students, improve the operability of MOOC platform, and improve the performance of knowledge transfer.
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