Abstract：The present article makes an empirical study of the characteristics of the network opinion leaders in colleges and universities by means of questionnaire survey, case study and interview. The result shows that being textual, implicit, dynamic and mixed, the opinion leaders are invisible, which offers both challenge and opportunity for the network opinion management in colleges and universities. The measures to manage network opinions may include communicating with the opinion leader on an equal footing, strengthening service construction, introducing crisis management, deleting and banning extreme opinions and ID and easing the emotions by laying emphasis on the role of official notices.
尚俊杰, 孙也程. “看不见”的舆论领袖 ——高校网络舆论领袖特征研究 [J]. 高校教育管理, 2014, 8(5): 47-53.
SHANG Jun-Jie, SUN Ye-Cheng. The Invisible Opinion Leader：A Study of the Characteristics of Network Opinion Leaders in Colleges and Universities. Journal of Higher Education Management, 2014, 8(5): 47-53.
2014, Vol. 8 
