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| The formation mechanism of university graduates′ entrepreneurial imitation behavior: an analysis based on grounded theory |
| XU Xiangyun1，2, LIU Huifang1 |
| （1. School of Marxism, Nanchang University; 2. School of Public Policy and Administration, Nanchang University, Nanchang 330031, China） |
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Abstract Based on grounded theory, this study constructs the formation mechanism model of university graduates′ entrepreneurial imitation behavior. The model shows the entrepreneurial imitation behavior of university graduates can be divided into three types: conformity, learning and creativity. Factors such as driven by interests, guided by models and perceived rationality are the main driving forces for the formation of entrepreneurial imitation behavior of university graduates. External supporting factors such as schools, government, enterprises, relatives and friends are significant supporting forces for their entrepreneurial imitation behavior. Factors such as personal characteristics, resources endowment and entrepreneurial efficacy play an important role in regulating their entrepreneurial imitation behavior. The perceived factors such as entrepreneurial risk and imitation risk hinder their entrepreneurial imitation behavior. In the education of mass entrepreneurship and innovation in universities, university students should be helped to avoid the impact of utilitarian entrepreneurial value orientation and guided by positive entrepreneurial examples; opportunities should be provided for university students to integrate into the practice of mass entrepreneurship and innovation, so as to enhance their capacity for entrepreneurship and innovation practice; the cultivation of creativity and original entrepreneurship should be attached importance to encourage them to innovate in imitation; at the same time, the guarantee mechanism should be established and improved to strengthen the allround support for university graduates′ entrepreneurship.
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