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| The Initial Stage of Network Businessmen in Network Economy——A Study Based on the Investigation and Analysis of Taobao |
| School of Business Administration,Jiangsu University |
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Abstract The rapid development of network economy witnessed the growth of network businessmen in Taobao.They usually had to go through four distinctive stages of birth,survival,growth and expansion.However,the rapid development could not do without problems.In order to promote the healthy and sustainable development of network businessmen＇s entrepreneurship,measures must be taken to improve business environment,stress personnel training,make full use of its advantages,strengthen the collaboration and alliances of network businessmen,etc.
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2010, Vol. 12 
