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| The Platform Function of Farmer Cooperatives and Their Promotion to Small Farmers Common Prosperity#br# — A Case Study of the Dai Zhuang Village in Jurong, Jiangsu |
| Zhuang Jincai, Tao Xiqian |
| School of Management, Jiangsu University, Zhenjiang 212013, China |
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Abstract Modern agricultural optimization of elements, raising efficiency and promoting industrial integration have become an effective measure to realize farmers common prosperity. However, Chinas current smallscale scattered running of farms is far from the requirements of modern agriculture. So we need to organize the small farmers to dock with modern agriculture. In the new era, the platform of farmer cooperatives, via such functions as element integration, product innovation and value realization, realizes the common prosperity of small farmers by increasing their trust in the cooperatives by means of exemplifying, by joint creation of values for agricultural products, by increasing the market and by wealth redistribution on the part of small farmers. In the process, the cooperatives helped small farmers dock with modern agriculture, and lead small farmers to common prosperity. Therefore, we should increase support for the construction of farmer cooperative platform, perfect their functional system, and raise small farmers modernized development capability. We should create a good environment to encourage the cooperatives to participate in joint innovation, and uproot the “weakness” of traditional agriculture. We should promote small farmers participation in the innovation of distribution system, assuring that their joining the cooperatives will have due returns.
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