It is pointed out in the report of the 19th National Congress of the Communist Party of China that we will carry out the program for improving civic morality. As PRC entered the new era of socialism with Chinese characteristics, the Ubiquitous Media was formed, offering a new thought to publicize Chinese culture with those Chinese citizens and corporates going abroad as the most effective media. Publicizing by citizens and corporate citizenships falls in the “Going global” trend of Chinese economy and is the inevitable way into different cultures. In todays world, the West still strictly controls the media and has bias against China as usual. But with more and more Chinese tourists and corporates going abroad, we are faced with the chance to overturn this even though some Chinese going abroad may even corroborate the bias. Therefore, we should regulate the tourists behaviors and promulgate concepts such as civic morality, corporate citizenship, etc., which can not only improve quality of citizens and corporates but also publicize Chinese Culture
