Abstract：With advent of immaterial society, the popularization of information symbolizes the change of social demand from ＂hardware requirement＂ to ＂software requirement＂. Thoughts and discussions on immaterial society grow with time. Design idea and background have changed, and design moves towards ＂the border of art and. science＂. The design center of immaterial society has shifted from ＂materiality＂ to ＂immateriality＂, stressing the objectivity and importance of ＂immateriality＂. New design standard and characteristics come out to meet the clients＇ demands. The design of immaterial society is characterized from the very beginning by diversification and generalization, the design process is virtualized and flexible, the design idea is humane, the design function is more than needed, the design format is artistic, the design consumption is diversified and the design warrant is in the form of service.
2009, Vol. 11 
