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| Donations from Elite Alumni and Its Support for Chinese University Finance |
| MO Lei-Yu 1, Hong-Cheng-Wen 2 |
| (1.School of Management, China University of Mining and Technology (Beijing), Beijing 100083; 2.Institute of Higher Education, Beijing Normal University, Beijing 100875,China) |
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Abstract Recently，there is a heated discussion on suggesting alumni donation to be an important and stable fundraising channel for universities. However, the development of the alumni, especially the success of elite entrepreneur alumni would be the foundation of alumni donation. Current research on university endowments and entrepreneur cultivation is manly based on success cases overseas, and lacks effective data analysis from the perspective of cultivation and alumni donation of our universities. By using SPSS 19.0 tool, the paper not only shows the donation and entrepreneur cultivation situation of Chinese universities and colleges, but also reveals correlation between (1)alumni donations and university development; (2)entrepreneur cultivation and university development ; and (3)alumni donations and entrepreneur cultivation. Factors that impact the ability of collecting alumni donation are found, recommendations to enhance the future endowments of the universities are provided, and all these would be helpful in promoting donations to become a sustainable and stable part of university finance.
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2016, Vol. 10 
