Abstract：Entrepreneurial motivation has two types of self interest and altruism, but through theoretical and empirical research, it is found that most of the entrepreneurial individuals have two motivations instead of only one. The two types seem contradictory, but in reality can be harmonious coexistence and mutual promotion. Overall, compared with the social individuals entrepreneurial motivation, college students entrepreneurial motivation is more flexible and has higher levels of entrepreneurship, which is more valuable to follow the concept of sustainable development and the dual symbiosis philosophy of entrepreneurial motivation. Among widespread contemporary egocentric entrepreneurs, universities are supposed to implement a series of measures which equate ideological and political education with duality philosophy, psychological counseling with practical guidance, social entrepreneurship with volunteer service, policy preferences with business opportunity extension so as to introduce more altruistic entrepreneurial motivations to promote students selfemployment and social service innovation.
杨志春,任泽中. 大学生创业动机的二元共生现象及其理念引导[J]. 高校教育管理, 2016, 10(5): 107-112.
YANG Zhi-chun,REN Ze-zhong. The Dual Symbiosis Phenomenon and Its Guiding Principle of College Students Entrepreneurial Motivation. Journal of Higher Education Management, 2016, 10(5): 107-112.
2016, Vol. 10 
