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Generation, Conflict and Guidance: Internet Public Opinion under the Political |
| Zhang Aijun, Cao Huiya |
| School of Journalism and Communication, Northwest University of Political Science and Law,Xian 710122,China |
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Abstract The video clip platform with Tik Tok as the prop reduces the threshold of visual information writing and understanding, resulting in the sinking of discourse expression subjects, and the underlying discourses involvement is in political communication in cyberspace. The “silent majority” created the tide of public opinion through Tik Tok video clips featuring narrative, emotional and interactive communication. At the same time, the communication of these Tik Tok clips is accompanied by visual banter, metaphor and deception, giving rise to polarized public opinions, views and positions. Therefore, such political communication and positive construction of public opinion space must confirm to the official medias standardization and management of political expressions, follow the governmental guidance to enhance citizens political sensitivity and public awareness, and obey the coordinated and parallel governance of multiple subjects on visual deception.
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