Abstract：Under the influence of the new media such as digital magazines, digital radio broadcast, digital TV and mobile phones, the proper guidance and creation of campus public opinions is of great significance to the construction of a harmonious campus as colleges and universities are the front position of ideology. The influence of the new media on campus opinions bears certain qualities like particularity, extensiveness and flexibility. In the process of constructing a harmonious campus, it is necessary to improve the guiding ability of the mainstream opinion and give full play to the guiding function of the schools website, the cellular phone and the blog. And attention should also be paid to the combination of the new and the traditional media in the course.
高鸣, 赵亚丽. 新媒体环境下校园舆论引导能力的研究[J]. 高校教育管理, 2014, 8(1): 70-73.
GAO Ming, ZHAO Ya-Li. The Guiding Ability of the Campus Public Opinion in the New Media Environment. Journal of Higher Education Management, 2014, 8(1): 70-73.
2014, Vol. 8 
