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Research on Evolution and Transition of UniversityAlumni Relations in China |
Wang Jun |
Council of Development, Nanjing University, Nanjing 210023, China |
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Abstract Evolution of universityalumni relations is closely related to the development of higher education in China. It went through several stages of the initial phase, the concealed phase, the germination phase and the spurting phase. At present, we are faced with such realistic problems as simplification in relationship maintenance and utilitarian tendency in expanding relationship. Holding the nature of acquaintance social communications, guarding the essential elements of public welfare and mutual benefits, and establishing the relationlayer structures which contain emotion, organization and contract play a basic role in universityalumni relations transition. In specific operations, updating cognition of alumni and alumni affairs, building modern organization network and improving professional capacity to fulfill service feedback promise will promote the transition and upgrading of universityalumni relations.
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