Abstract：Current poor level of cybermarketing applied in pump industry was analyzed from building websites,participating in the network marketing and the overall level of marketing in China.Factors which block the development of cybermarketing in pump industry were discussed from the perspective of the general development in E-commerce,the characteristics of the pump industry and the middlemen in E-business.The results showed that the traditional model of marketing and web-based marketing will continue to co-exist indefinitely for quite a long time,and the traditional marketing model is the focus of marketing in pump industry.Along with the development of e-business at home and abroad and the continuous improvement of the competitiveness in pump industry of China,web-based marketing will show great development potential,and this compound marketing based on internet will become the inevitable trend of marketing in pump industry.
张德胜；施卫东；王准；郎涛；沈永娟. 网络营销在泵行业中的应用现状与障碍因素分析[J]. 排灌机械工程学报, 2007, 25(1): 58-61.
ZHANG De-sheng, SHI Wei-dong, WANG-Zhun, LANG-Tao, SHEN Yong-juan. Status and obstacles of cybermarketing applied in pump industry in China. Journal of Drainage and Irrigation Machinery Engin, 2007, 25(1): 58-61.
