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| A Feasibility Study on College Students Online Entrepreneurial Approaches in the Mobile Times |
| HUANG Wei |
| School of Economics and Management, Yunnan Normal University, Kunming 650106, China |
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Abstract The feasibility of entrepreneurial approaches refers to the entrepreneurs judgment on the difficulties of entrepreneurial projects. The recognition of entrepreneurial opportunities is the starting point for selecting entrepreneurial approaches. The development of Mobile Internet has caused profound changes in entrepreneurial approaches. In order to simplify the complexity of entrepreneurial opportunity recognition, we can divide network entrepreneurial approaches into six different layers based on the functional differences, which include management layer, channel layer, system layer, hardware layer, support layer, and content layer. With the entrepreneurial examples and data in different layers, we can summarize the important related factors affecting college students selection of online entrepreneurial approaches, and set up an evaluation model for the feasibility of college students online entrepreneurial approaches in the mobile times. The purpose is to guide college students to make a rational judgment on the feasibility of projects on the preparatory stage so as to reduce the risk of failure and improve entrepreneurial quality.
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2014, Vol. 8 
